What Distribution on Seeker Looks Like
How Solana apps are reaching Seeker users through the dApp Store, featured placements, and quests, with results measured in gameplay, deposits, and feedback.
Within 24 hours of its Seeker Summer launch, Bakeland logged more than 6,600 new users, 80,000 ramen bowls delivered, and 2,363 quantum cloaks acquired. Players were completing deliveries and collecting items inside the game.
Getting those first users is a challenge for app developers. Seeker gives Solana builders access to more than 100,000 active device owners, with the Solana dApp Store and Seed Vault Wallet on their phones.
Teams reach this audience through store launches, curated Spotlights, Seeker-exclusive offers, and programs such as Seeker Summer. The results span games played, SOL deposited and staked, assets minted, and feedback shared with developers.
Helping users find their next app
A dApp Store launch puts an app in reach of Seeker owners. SFL added more than 400 new users within 15 hours of launching on the store.
Featured placements give developers another way to reach users. dApp Spotlight presents four apps at a time in a weekly themed carousel, with curation notes and Seeker reviews explaining what each offers. Installed apps move to the end, keeping unfamiliar apps visible.
Shortly after appearing in a Spotlight, memebook added more than 500 new users.
Seeker Summer expanded this approach with a dedicated hub in the dApp Store. Each featured app offered two quests: a short introduction followed by a task requiring more time inside the product. Users earned badges for completing quests, with SKR allocations providing an additional incentive to participate.
Across four rounds and 16 apps, the campaign finished with 300,691 badges earned and more than 100 million SKR earned.
Developers used those quests to introduce users to specific features. In Round 3, Game Terminal by Astrolab asked participants to mint a Seeker Summer NFT and play at least five games. Pumpville welcomed players with a starter pack before sending them fishing for Wizard Toly’s lost phone. Round 3 quest details
Game Terminal reached more than 7,000 participants in under 24 hours. Pumpville welcomed more than 8,000 new players in its first 24 hours of Seeker Summer.
Getting players into the game
Bakeland’s Round 4 launch followed several weeks of activity across Seeker Summer’s games.
During its first ten days in the campaign, Slimecoin added 8,661 users, recorded 150,000 matches, and generated $65,000 in cash-game volume.
Rise of the GORECATS attracted more than 6,000 players in its first 24 hours of Seeker Summer. By the following day, it had surpassed 10,000 total tournament players. Its quest challenged players to survive through Wave 15.
Gable Guardians reached 11,842 registered players, including more than 8,000 who joined through Seeker. Its quests took players through creating a profile, minting a Gargoyle cNFT, reaching Level 3, and activating item drops. Cube Crush asked players to reach Agency Rank 5 and passed 19,000 players during Round 2.
These quests gave new players a goal to work toward during their first sessions. The tasks introduced progression, collectibles, and other features they would encounter as they continued playing.
Other games reached users through store launches and exclusive offers outside Seeker Summer. In the month following Bounce’s dApp Store debut, players completed more than 500,000 games and spent over 3,000 hours playing. They also opened more than 3,000 loot boxes and claimed over 2,000 Bounce badges.
Gold Rush launched with a free starter kit for Solana Mobile holders. Over the following two weeks, 3,000 players joined and more than 250 SOL was won.
Deposits, staking, and mints
Seeker distribution has also brought users into financial apps and onchain economies.
Within two weeks of its Solana Mobile launch, Sanctum attracted thousands of new users who deposited ~$500,000 in SOL. Tramplin brought in more than 775 stakers through Seeker, accounting for over 4,300 SOL in new stake.
Colony’s first week combined player growth with spending inside its game. It added 2,300 new players, recorded 480 SOL worth of planet mints, and awarded $44,000 to players.
Tessera tracked Solana Mobile’s contribution to its launch conversions. Solana Mobile users accounted for 19% of its Kalshi launch conversions, while registrations increased 300% after it began targeting Solana Mobile users.
Financial apps also participated in Seeker Summer’s guided introductions. Titan Exchange’s Round 3 quests asked users to connect Seed Vault Wallet and complete a swap. Completing both took a new user through the app’s core function on their phone.
Giving builders feedback they can use
App launches also bring questions, bug reports, and feature requests. Clash of Perps received 555 reviews from the Solana Mobile community.
The Solana dApp Store Publishing Portal gives developers access to individual reviews, rating distributions, and reply rates. Weekly AI summaries identify recurring issues and requests across recent reviews, helping teams find patterns in the feedback.
Publishers can respond directly, and users receive a notification when a reply arrives. A developer fixing a wallet connection issue or a confusing onboarding step has a way to tell the person who raised it. Public replies also let other users see how the team responds.
For a newly launched app, this gives developers feedback from people trying the product on their own devices. Teams can use it to prioritize fixes and improve the experience for the next group of users.
And developers shipping to the Solana dApp Store now have more information available through the Publishing Portal, including installs and uninstalls, adoption of their latest release, rating trends, review status, and issues blocking publication.
Bring your app to Seeker
For builders preparing a launch, these examples offer several starting points. A Spotlight introduces an app to people browsing the store. A Seeker-exclusive offer gives users a reason to try it. A quest directs them toward a particular feature or action.
Choose that first action around your product: completing a match, making a deposit, minting an asset, or setting up a profile. Measure how many users complete it, then use their feedback to improve the steps along the way.
Start with the Solana Mobile developer documentation to prepare and publish your app. Teams looking for funding, technical guidance, and launch support can apply for a Solana Mobile Builder Grant.
Happy shipping. 🫡
